Dear friends,

Welcome to the NEW Shelcore and the launch of our website. This is an exciting time for all of us, as we approach the ’08 Season with a new look and spirit. Shelcore’s new and vibrant logo reflects that we are truly a global brand selling in 70 countries and that our products are produced for today’s children.
Most important, is the way the Shelcore toy lines will be developed for children newborn to five years of age (our core customers). A team of world-class toy designers, PhDs in child psychology, teachers, mothers and kids will all influence Shelcore toys. We will put some serious thought behind each toy design to ensure your child will have every opportunity to learn, grow and maximize the power of Imagination at Play.

Have fun,

Kathy Hawk
Marketing Manager