For kids there is nothing quite like having a toy that engages their imagination to the point where they just want to play with it again and again. There is no doubt that ‘play’ is what makes being a kid a magical time. This is something we learned more than 35 years ago when we first opened our doors in the toy business.

Today our employees around the world continue to be passionate about children and the bonds that are created between kids and their toys.

We understand that play is an essential part of a child’s development and we take that very seriously. In 2008, the Shelcore brand began a new research and design initiative that will be second to none in the industry: Shelcore toys are now being developed by a team of toy designers, PhDs in child psychology, teachers, mothers and kids. It is our commitment to our customers, in over 70 countries, to create toys to not only entertain and stimulate children, but to be a part of their mental and physical development.

Learn more about Matrix Hong Kong